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How much does Google Ads cost for a small business?

Short answer

Google Ads has two costs: the ad budget you pay Google for clicks, and the cost of managing the campaigns. Most local campaigns spend $1,000–$2,500 a month on ads. Our management fee starts at $149 a month, and the ad budget is paid to Google directly.

The ad budget

You set a daily budget and pay only when someone clicks your ad. The price of a click depends on how many businesses bid for the same search; legal, insurance and home services cost more than most.

Management

Management is the work that keeps the budget from being wasted: keyword research, ad copy, landing pages, conversion tracking and regular optimisation. Our plans:

  • Starter ($149/mo): ad budgets up to $1,500 a month.
  • Growth ($299/mo): budgets up to $5,000, with A/B testing and optimisation every two weeks.
  • Scale ($499/mo): budgets above $5,000, with weekly optimisation.

See Google Ads management or, in Brampton, our Google Ads agency page.

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