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How much does Google Ads cost for a small business?

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Short answer

Google Ads has two costs: the ad budget you pay Google for clicks, and the cost of managing the campaigns. Most local campaigns spend $1,000–$2,500 a month on ads. Our management fee starts at US$149 a month, and the ad budget is paid to Google directly.

How much does Google Ads cost in Canada? The full 2026 guide →

The ad budget

You set a daily budget and pay only when someone clicks your ad. The price of a click depends on how many businesses bid for the same search; legal, insurance and home services cost more than most.

Management

Management is the work that keeps the budget from being wasted: keyword research, ad copy, landing pages, conversion tracking and regular optimisation. Our plans:

  • Starter (US$149/mo): ad budgets up to $1,500 a month.
  • Growth (US$299/mo): budgets up to $5,000, with A/B testing and optimisation every two weeks.
  • Scale (US$499/mo): budgets above $5,000, with weekly optimisation.

See Google Ads management or, in Brampton, our Google Ads agency page.

For cost per click by industry, an example budget and management fees, read our full guide: how much Google Ads costs in Canada.

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