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Pay-per-click (PPC) Advertising

Pay-per-click (PPC) advertising is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. It is a way for businesses to drive traffic to their website by placing ads on search engines, social media platforms, and other websites.

In PPC advertising, advertisers create ads and choose specific keywords that are relevant to their business. When a user searches for those keywords, the advertiser’s ad may appear in the search results or on other websites. The advertiser is then charged a fee each time a user clicks on the ad and is directed to the advertiser’s website.

PPC advertising can be an effective way for businesses to reach their target audience and drive traffic to their website. Advertisers can set a budget for their PPC campaigns and only pay when their ads are clicked, allowing them to control their advertising costs.

PPC advertising can be managed in-house or through a third-party advertising platform, such as Google Ads or Bing Ads. It is important for businesses to carefully manage their PPC campaigns and regularly analyze and optimize their ads to ensure they are effective and generate a good return on investment.